I am enjoying using Loom Video Software to produce these training videos for Wise Sayings’ research teams. It’s intuitive and offers what learners value: screen + caption presentation and linked content to the minutes in the video for an easy review.
This video covers methods for identifying user intent with the use of an English word. English is a fluid language and understanding what a person means when searching can be a challenge in itself. Here I cover a few Google tools that help a researcher hone in on the most popular intent of a word. Language is a living thing and a researcher must know how to navigate it to avoid wasting time.